Music Licensing for Film TV, Films, Video Games And Advertising.
In the video below Berklee Alumnus Aaron Davison talks about the Ten Tips For Licensing More Music for film and tv
To Self Publish Or Not Self Publish…. That Is The Question
Today, let’s look at an issue that comes up frequently for songwriters interested in getting involved in the field of music licensing. It´s the question of self publishing vs. working with an outside publisher.
In today’s post Aaron is going to walk us through the pros and cons of both approaches and give you my perspective on what the best approach is in general. First, let`s look at dealing directly with music supervisors…
The upside to placing your music this way is that if you´re successful in placing your music in a project directly through a music supervisor you´ll be keeping all the publishing royalties, as well as the writer´s royalty and all of the licensing fee. By placing your music yourself you´re essentially functioning as your own publisher and instead of sharing all the money that you would normally share with a publisher, you get to keep it.
The downside is that as an unknown songwriter you probably don´t know and have connections with music supervisors like established publishers do. This mean you´re going to need to do a lot of cold calling, emailing, etc to find out about projects and determine who is looking for what. This is certainly do-able, but it takes a lot of hustling and persistence.
I would say on average, when I´m contacting supervisors for the first time, I have about a ten percent success rate. Which means that about ten percent of the time I´ll get the greenlight to move forward and submit music. This isn’t bad in my opinion if you consider how many variables are involved in the world of music supervision, but compared to publishers, who I would say I have a closer to fifty percent success rate with, it pales in comparison.
The upside to dealing with publishers, as opposed to music supervisors, is that IF they are established, then they´re going to have established relationships with music supervisors and this will help you get your music heard more easily. Of course you´ll have to share the licensing fees and royalties they generate on your behalf. Usually publishers split revenue generated 50/50 with writers. Sometimes they take less and sometimes they take slightly more. But 50/50 is pretty standard.
I suggest taking a diverse approach to getting your music licensed. Develop a portfolio of songs like you would a portfolio of stocks. Try placing some of them with non exclusive libraries and publishers, place a few more with high quality and credible exclusive publishers and represent some yourself, pitching them directly to supervisors, ad agencies, etc. Since just like with the stock market, you have no way of knowing for sure how different companies you sign with are going to pan out, it´s best not to put all your eggs in one basket and instead diversify and see who performs best. Then move forward with the companies and people who prove to be the best fit for you and your music.
Learn How To Make Money And Get Exposure For Your Music By Licensing Your Songs In TV, Films, Video Games And Advertising From Berklee Alumnus Aaron Davison
For More of the latest industry related News and information on music licensing check out the article links below …
New York TimesSoundCloud and Universal Music Agree to Licensing DealNew York TimesSoundCloud, a streaming music site that has clashed with the music industry as it grows more popular, has struck a long-awaited licensing deal with the Universal Music …
MUSIC DEALERS RELEASES FREE ONLINE GUIDEBOOK FOR ARTISTS ON SOCIAL MEDIA AND MUSIC LICENSINGEIN News (press release)CHICAGO, IL, UNITED STATES, January 18, 2016 /EINPresswire.com/ — Music Dealers, the global music agency and B2B music licensing comp …
If adopted, these proposals will impact record labels, music publishers, producers, royalty collection groups, terrestrial and satellite radio, …
Tags: Aaron Davison, Dance music production, electronic music, film scores, Film TV, Films, music for tv, music for video games, music licensing, music making apps, music publishing, The A To Z Of Music Licensing, Video Games And Advertising
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